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Our Brand Story

The name ‘Al Barakah’ is the Arabic term for ‘blessings’ – a term that embodies the values and aspirations of the company and its people. We believe that in order to create an actual progress in society, we must conduct our business in a wholesome way that benefits not only our shareholders, but also our broader UAE community – In turn, we see this as a continuous motion that operates in a cycle filled with blessings.

Our logo represents this philosophy in its entirety, signifying the circular relationship within our organization, our stakeholders, and its connection with the society of our nation. It also represents the infinite possibilities we strive to uncover in the diverse sectors and markets we operate in by personifying our ambitions for long term success.