
29 May 2025 | JW Marriott Hotel Marina, Dubai
Al Barakah Holding (ABH) took its place among more than 140 senior HR leaders at the 100 CHRO Summit 2025, a landmark gathering dedicated to “Empowering HR Leadership: Driving Innovation, Inclusion, and Impact in the Workplace.” Keynotes by Unilever International’s Larissa Murmann and NEOM’s Dr Kate Barker explored leadership in the age of AI, agile attraction of Gen Z talent, and culturally attuned engagement.
Participation enabled ABH’s Group HR team to benchmark cutting-edge people practices, strengthen regional networks, and collect insights that will help advance Vision 2030’s call for competitive, knowledge-driven workforces. Demonstrations of AI-powered talent analytics, immersive learning tools, and inclusive leadership frameworks provided actionable takeaways that ABH will now review for potential roll-out across its portfolio.
By joining the dialogue, ABH reaffirmed its commitment to people-first transformation and sustainable growth across the UAE and GCC.